Prime Video is positioning Obsessed Fest as the ultimate celebration of fandom culture—a groundbreaking initiative that proves Amazon understands what young audiences crave: immersive, community-driven experiences where stories come to life beyond the screen.
Insiders say this move signals Prime Video's aggressive push to compete directly with Disney's D23 and Netflix's fan events. The real question: can a one-day event at nya Studios actually rival established conventions that have been building communities for years?
Obsessed Fest takes place June 27, 2026, at nya Studios in Los Angeles. Sue Kroll, head of marketing at Amazon MGM Studios, stated: 'Audiences today don't just consume stories—they inhabit them.' The event will feature first looks at Off Campus, Every Year After, Elle, Sterling Point, and more.
Prime Video is making a clear power play for YA audiences with Obsessed Fest—but whether one immersive day can compete with years of fandom loyalty remains to be seen. This is streaming's next frontier: not just content, but experiences.
Prime Video is stepping into the fan event arena with both feet, announcing Thursday its inaugural "Obsessed Fest" scheduled for June 27 at nya Studios in Los Angeles. The one-day immersive experience marks the launch of Prime Video's broader initiative dubbed "Obsession Is In Session," which company executives describe as a "commitment to being the leading destination for young adult audiences." The event promises exclusive footage, cast and creator appearances, interactive fan moments, author signings, and cinematic content studios where attendees can step into recreated scenes from upcoming titles.
Tickets are already available for purchase, with additional talent set to be announced at later dates. The slate of YA content that Prime Video is dangling in front of eager fans includes adaptations of beloved novels and fresh properties: "Every Year After," "The Love Hypothesis," "Elle," "Off Campus," "Overcompensating," "Your Fault: London," "Drawn Together" (Marfil), "Sterling Point," "The Last Sunrise," "The Devil's Mouth," plus returning favorites like "Maxton Hall Season 3" and "Perfectos Mentirosos." A teaser trailer released ahead of the event offers first looks at these anticipated Prime Original YA series and films, showcasing the breadth of content Amazon is betting will capture the coveted young adult demographic.
The fan event also serves as a live expansion of Prime Video and Amazon MGM Studios' existing Prime Book Club program—a global initiative designed to extend their book-to-screen storytelling pipeline. "Audiences today don't just consume stories—they inhabit them, build communities around them, and carry them far beyond the screen," said Sue Kroll, head of marketing at Amazon MGM Studios, in a statement provided to The Hollywood Reporter. "Obsessed Fest is our invitation to bring that energy into the real world—a space where fandom, storytelling, and genuine connection converge in a way that feels immediate, immersive, and unforgettable." That language about audiences "inhabiting" stories reflects a calculated shift in how streaming platforms approach fan engagement, treating dedicated readerships not just as viewers but as communities to be cultivated and monetized through experiential activations.
The strategic timing of this announcement comes amid intensifying competition among major streamers for young adult audiences. Disney has built its empire partly on D23's devoted community of fans who line up annually for exclusive content reveals. Netflix has experimented with various fan-focused events and experiences.
By launching Obsessed Fest, Prime Video is signaling it wants a seat at that table—and potentially a larger slice of the fandom economy. The June 27 date positions the event as a summer tentpole, drawing families and young viewers when screen time traditionally increases. Whether nya Studios can deliver an experience worthy of the passionate fandoms surrounding titles like "The Love Hypothesis"—which has accumulated years of devoted readers—remains to be seen.
