MAC is positioning this sale as a celebration of timeless beauty—highlighting how Taylor Swift and other A-listers have trusted their formulas through multiple eras, literally. The brand wants you to feel like you're tapping into that same legendary status.
Insiders know the real reason MAC keeps dropping these flash sales: competitive pressure from luxury beauty brands and Gen Z-driven demand for nostalgic Y2K aesthetics. They're betting hard on that retro-cool factor with shades like Paramount, which Jennifer Aniston's Rachel Green made iconic on 'Friends.'
Sale runs May 6 through May 10, 2026 — that's only FOUR DAYS to cop Taylor's exact Eras Tour shade. The Locked Kiss 24-Hour Lipstick in Ruby True was featured in her docu-series 'Taylor Swift: The End of an Era,' applied by makeup artist Lorrie Turk.
If you've ever wanted to channel your inner pop star, this is the closest most of us will get — and honestly, a $20 lipstick feels like a small price for that kind of main character energy. Set those alarms, because May 10 isn't giving extensions.
Let's be real: if you're not already on the MAC train, what are you even doing? The legendary beauty brand just dropped a 30% off sale on their iconic lipsticks and liners — and yes, Taylor Swift's actual Eras Tour shade is included. The sale kicked off May 6, but time is already ticking.
You've got until May 10 to snag these formulas before they go back to full price. Taylor has been famously loyal to MAC throughout her career, rocking shades like the classic Ruby Woo red on multiple occasions. But during her record-shattering Eras Tour — which grossed over $2 billion and became the highest-grossing tour in music history — she upgraded to something even more hardcore: MAC Locked Kiss 24-Hour Lipstick in Ruby True.
Her longtime makeup artist Lorrie Turk applied it throughout the tour, ensuring those signature bold lips stayed flawless through three-hour sets, costume changes, and enough choreography to make anyone sweat. The Locked Kiss formula isn't playing around. Described as kissproof and transfer-resistant, this bad boy promises up to 24 hours of wear — which, for performers sweating under stage lights or fans dancing in the pit, is basically non-negotiable.
Page Six Style & Shopping Director Elana Fishman put it to the test herself, confirming that "Ruby True is a gorgeous shade — and when it comes to its transfer-proof claims, Locked Kiss definitely delivers." That's not just marketing fluff; that's a verified review from someone who's seen some things in this industry. Of course, Taylor isn't alone in her MAC devotion. Kylie Jenner has name-dropped these lipsticks as go-to picks, and let's not forget that Jennifer Aniston's Rachel Green basically made the shade Paramount famous on "Friends" — a show that ended nearly 20 years ago, yet that specific lip color is still flying off shelves.
The brand has somehow maintained its stranglehold on Hollywood's makeup bags through multiple decades and aesthetic shifts, from grunge to glam to whatever Gen Z is calling their vibe these days. Beyond the Eras Tour staple, this sale includes other fan favorites: the M·A·Cximal Silky Matte Lipstick (infused with shea and cocoa butters for hydration without sacrificing pigment), the legendary Lipglass Gloss for that Y2K glassy finish, and various lip pencils to complete your cart.
Whether you're a matte purist or you want that high-shine gloss look à la early-2000s icons, MAC's got options for days — all currently 30% off. So what's the move here? If you've been eyeing that Ruby True shade after catching glimpses of it during "Taylor Swift: The End of an Era," now's your moment.
This is about more than just a lipstick; it's about capturing a piece of tour history at a price that won't make your bank account cry. May 10 isn't giving extensions, so don't sleep on this one.
