Madison LeCroy is simply sharing her professional expertise with fans — as both a celebrity and licensed hairstylist, she's offering Mother’s Day gift ideas that actually work for humid climates like Charleston.
This Amazon Live was likely a sponsored partnership. Kérastase products retail for premium prices, and LeCroy conveniently dropped her 'your hair is the purse' line right before linking to buy — classic influencer marketing tactics at play.
Amazon Live event occurred during the week of May 7, 2026. Kérastase Gloss Absolu Shampoo and Conditioner Set is described as expensive. Emily Ratajkowski is a Kérastase brand ambassador who also uses the Absolu Glaze Drops line.
Call it beauty advice or call it branding — either way, Madison LeCroy just turned her professional credentials into what looks like a very profitable affiliate moment. The real question: how much of that $50 shampoo price tag is going back to her pocket?
Madison LeCroy wants you to know she knows hair. And apparently, she wants you to spend accordingly. The 'Southern Charm' star and licensed professional hairstylist used her recent Amazon Live — conveniently timed for Mother's Day gifting season — to push Kérastase Gloss Absolu Shampoo and Conditioner on her audience. But don't call it an advertisement. Call it wisdom from someone who actually knows what she's talking about. "This is going to give you a shine, this is going to give you a gloss effect," LeCroy told her mother, Tara LeCroy, during the broadcast. "In Charleston the humidity is crazy, so if you do have a little bit of frizz or anything like that, it works." Here's where it gets interesting for those of us keeping score: LeCroy acknowledged the products are pricey but positioned her endorsement as genuine professional advice rather than paid promotion. "Your hair is the purse that you never take off, so invest," she quipped — a soundbite that's already being dissected across social media as either genuinely useful beauty wisdom or perfectly crafted influencer copy. The Kérastase line isn't just LeCroy's pick, either. Brand ambassador Emily Ratajkowski previously told W Magazine she uses the corresponding Absolu Glaze Drops for a "nice glossy finish" — creating a celebrity hair care echo chamber that raises questions about organic recommendations versus coordinated brand campaigns. What makes this worth watching: LeCroy isn't just another reality star shilling products. As someone who actually works as a hairstylist, she's leveraging professional credibility to justify premium pricing to fans who might not otherwise spring for luxury haircare. The question nobody's asking publicly yet is whether that Amazon Live came with a commission check — or if this was pure, unsponsored sisterly bonding over really good shampoo.
