Trailer Park Group is positioning the restructuring as a strategic pivot toward focus and sustainability. The company claims these changes will allow it to 'maintain independence' and achieve future growth by concentrating on its strongest divisions like Dark Burn Creative, Art Machine, MXW Studios, and White Turtle Studios.
Insiders paint a much messier picture: the company has been bleeding top talent for over a year, with former executives Kelly Adelman and Adam Finkelstein literally launching rival firm Requiem to steal away Universal, Netflix, Warner Bros., Disney, Sony, and Lionsgate contracts. Sources say when those relationship-driven employees left, the work dried up almost immediately.
According to multiple sources: approximately 150 positions are being eliminated from a company that employed roughly 1,100 people globally. The Hollywood office is shutting down entirely, with operations consolidating to Woodland Hills. Mirada Studios—absorbed by TPG in 2016—is now also under scrutiny and could be divested within months.
When your entire business model depends on relationships and you let your relationship-builders walk out the door to start a competing firm, this is what happens. Trailer Park Group built Hollywood's most iconic trailers for three decades—and watched its own alumni dismantle it in under a year.
Trailer Park Group, the legendary entertainment marketing agency that gave us the trailers for Christopher Nolan's Interstellar and The Dark Knight Rises, Marvel's Guardians of the Galaxy and Captain America: Civil War, Netflix's Stranger Things and Wednesday—pretty much the gold standard for movie marketing since 1994—is gutting its flagship division. The company is shutting down its traditional U.S. trailer-making operation entirely, cutting approximately 150 positions in what multiple sources are calling a complete unraveling of the once-dominant firm.
But here's where it gets truly delicious: the exodus didn't happen overnight. It started when co-president Kelly Adelman and executive creative director Adam Finkelstein left earlier in 2025 to co-found rival marketing firm Requiem. Within months, Requiem landed contracts with Universal, Netflix, Warner Bros., Disney, Sony, AND Lionsgate—the exact studios that once comprised Trailer Park's bread and butter.
Sources confirm the two departures are directly connected to the current layoffs. "Those two go hand in hand," one insider told The Hollywood Reporter flatly. The brutal irony?
According to marketing insiders familiar with the business, trailer work is built entirely on personal relationships—specific employees had sway at various studios based on years of trust and collaboration. When those employees left Trailer Park for Requiem, they didn't just walk away empty-handed; they took their client relationships with them. The work dried up because that's literally how this industry operates.
Adelman and Finkelstein reportedly saw the writing on the wall during last summer's leadership restructuring, when Erika Anaya, Joshua Rogers, and Jill Gershman were promoted to creative directors under president Pete Callaro and CEO David Messinger—reportedly in response to that very exodus. The company's statement attempted damage control: "Moving forward, our company will be smaller in its footprint, but more focused in its impact..." But Trailer Park's future looks uncertain at best.
Its Hollywood office is closing, with U.S. operations shifting to Woodland Hills. Mirada Studios, which TPG absorbed back in 2016, is now being scrutinized for potential divestiture. The company will continue operating Dark Burn Creative (video game marketing), Art Machine, MXW Studios, and White Turtle Studios—but its core identity as Hollywood's premier trailer house may be gone for good.
Recent campaigns on Star Wars: The Mandalorian and Grogu and Universal's Wicked For Good were among the last big theatrical projects under TPG's banner. Now? Trailer Park Group—the company that literally defined movie marketing for three decades—will have to watch from the sidelines as its former executives feast on the business it built.