This is pure brand validation β celebrities are publicly linking themselves to these labels, and the brands get a credibility boost heading into peak summer shopping season. Everyone wins.
Celebrity product endorsements aren't accidental. Most of these 'Oprah-approved' or 'Meghan Markle's go-to' mentions are carefully negotiated placements. The deals are real, but so is the calculated visibility for both sides.
Cozy Earth has been listed as an Oprah Favorite Thing seven times. Pvolve's partnership with Jennifer Aniston was announced when she said: 'I had a friend who had already been doing Pvolve and not only did I notice her complete transformation β physically in her energy level.' Supergoop!'s 20% sitewide discount was just extended.
Whether you're coveting Selena Gomez's Tatcha cream or Blake Lively's Stoney Clover Lane monogram, Memorial Day weekend is the moment to justify those celebrity-inspired wish lists β at a fraction of the usual price.
Memorial Day weekend is officially upon us, which means one thing: the internet is flooded with sales and your favorite celebrities have already done the homework for you. Page Six's commerce team has rounded up 16 of the best holiday deals from brands that have been stamped with the ultimate celebrity seal of approval β whether that's Oprah Winfrey's legendary "Favorite Things" list, a royal endorsement, or a star who won't stop raving about it on their Instagram Stories.
Let's start with the heavy hitters. Cozy Earth β which Oprah has listed as a "Favorite Thing" a whopping seven times β is currently offering 25% off sitewide using code PAGESIX25. That's significant.
Winfrey doesn't hand out that kind of repeat endorsement casually, and for those who've been eyeing her favorite bedding and loungewear without the budget to match, this weekend is your window. Meanwhile, Tatcha β beloved by everyone from Meghan Markle to Selena Gomez β is taking 20% off sitewide with code FRIEND26, including their iconic Dewy Skin Cream that both women have cited as a daily staple. On the fashion front, Madewell is offering 25% off dresses, shoes and tees with code LONGWEEKEND through Memorial Day weekend, plus an extra 30% off already-on-sale styles.
J.Crew's Summer Kickoff event is live now with 40% off select styles and 50% off warm weather-ready dresses β a solid move for anyone building a capsule wardrobe without the luxury price tag. For those with bigger budgets and even bigger taste, Mansur Gavriel bags (quietly beloved by Taylor Swift and Katie Holmes) are marked down up to 40%. That's not a small discount on quietly luxurious leather goods.
Beauty buyers have plenty to work with too. Supergoop!'s cult-favorite Unseen Sunscreen β linked to everyone from Christie Brinkley to Mindy Kaling over the years β is part of a recently extended 20% sitewide deal. Ilia's Friends & Family Sale offers 20% off clean beauty staples including the Skin Blur Serum Concealer, which Jennifer Aniston and Pamela Anderson both use.
Olaplex's Memorial Day promotion takes 25% off all hair repair formulas, including the newly reformulated No. 3 Plus Complete Repair Treatment that stars like Chloe Fineman rely on between major hair transformations. Even fitness is getting in on the action. Pvolve β Jennifer Aniston's go-to workout subscription service β is offering 15% off sitewide with code SUMMER15.
Aniston herself explained her enthusiasm for the brand when she first partnered with them, noting that a friend's physical transformation and improved energy level convinced her to try it. "Pvolve is functional fitness that respects where your body is at," she said. At Macy's, take up to 60% off during their Memorial Day sale, which includes a recent collaboration with "The Devil Wears Prada 2" costume designer Molly Rogers β a particularly timely pull for fashion devotees.
Rounding out the list, Stoney Clover Lane (the instantly recognizable monogram brand beloved by Blake Lively and the Kardashian-Jenners) is offering up to 60% off select styles. Brooklinen is taking 25% off sitewide, including the Super-Plush Robe that landed on Oprah's "Favorite Things" list last year. And Wayfair's deals go up to 70% off β with Martha Stewart Home among the celebrity-adjacent labels included in the promotion. Petite Plume, which has dressed everyone from Kevin Hart to Kourtney Kardashian's family in matching pajama sets, is offering 25% off select styles.
