Tom Brady continues his seamless transition from Super Bowl champion to media mogul, with Shadow Lion proving the seven-time NFL champ knows how to score touchdowns in Hollywood. Gronk and Winston bring championship energy and that winning mentality to a show about embracing soccer culture.
Sources say Jameis Winston's casting as co-host is a major comeback play for the controversial quarterback, whose off-field incidents have limited his mainstream opportunities since leaving Tampa Bay. This Tubi deal represents one of his biggest high-profile gigs post-NFL—and insiders note it's notably not on a major network.
Shadow Lion launched in 2017 with Kevin Bonner, Gilad Haas, Jeff Fine and manager Ben Rawitz—Brady's involvement is production-side only. The show debuts May 27, 2026, runs eight episodes every Wednesday through the July 17 series finale, timed perfectly to the 2026 World Cup window.
The real story here isn't soccer—it's Brady quietly building a media dynasty while Winston attempts his own rehabilitation narrative on a streaming platform. Two football giants pivoting hard during the World Cup feels less like authentic curiosity and more like calculated territory staking.
Tom Brady is not content to simply be remembered as the greatest quarterback in NFL history—he's determined to become an equally dominant force behind the camera. His Shadow Lion production company is producing Tubi's "The Other Football," a soccer-themed eight-episode talk show launching Wednesday, May 27, with new episodes every Wednesday through the July 17 series finale. The timing is deliberate: the show drops right in the heart of the 2026 World Cup conversation, when soccer dominates global sports coverage. Rob Gronkowski and Jameis Winston co-host the series, but make no mistake—Brady's fingerprints are all over this project from a production standpoint. Shadow Lion launched in 2017 with Brady partnering alongside Kevin Bonner, Gilad Haas, Jeff Fine, and his manager Ben Rawitz. Former SpringHill Co. executive Philip Byron joined late last year specifically to expand Shadow Lion into films, scripted content, documentaries, unscripted programming, digital content, and live events. This show is just one piece of a much larger portfolio that includes "All In: IndyCar," an untitled Michigan football docuseries for Fox Sports, "Sundae Conversation with Caleb Pressley," the combat sports podcast "Pound4Pound with Kamaru Usman and Henry Cejudo," and the recently launched trading-card trivia format "Chasers" on YouTube. The guest lineup reads like a who's-who of cross-sport appeal: Keegan-Michael Key brings comedy cache, "Ted Lasso" star Brendan Hunt bridges the soccer TV gap, Team USA World Cup hopefuls Weston McKennie and Matt Turner provide authenticity, Sports Journalists Association president Darren Lewis adds gravitas, and London-born NFL New York Giants player Jermaine Eluemunor represents the transatlantic football connection. More names will drop in coming weeks as Tubi builds momentum toward the premiere. But let's talk about Winston's involvement, because that's where things get interesting from a drama perspective. The former Tampa Bay quarterback has faced significant public relations challenges since his playing career took unexpected turns—and landing a high-profile co-hosting gig on a major streaming platform is exactly the kind of mainstream visibility that doesn't come easily to someone with his history. "Gronk brings that championship energy, I bring that W mentality," Winston said in a statement, emphasizing his signature winning focus while carefully framing this opportunity as positive career momentum during a period when he hasn't been under center for an NFL team. Gronkowski's enthusiasm feels more organic to his established post-playing persona. "Jameis and I know football, now it's time to learn 'The Other Football,'" the retired Patriots tight end said, acknowledging the intentional wordplay while positioning himself as a willing student of the world's most popular sport. Whether viewers tune in for genuine soccer education or simply to watch two larger-than-life football personalities navigate unfamiliar territory remains to be seen—but Tubi is clearly betting that the answer is yes.
