Amazon MX Player is positioning this as a celebration of Indian entrepreneurship and the Tata legacy. Head of content Amogh Dusad frames it as 'more than the journey of an iconic brand'—it's about 'the ambition and entrepreneurial spirit that shaped a defining chapter in India's story.'
The real intrigue? Casting Naseeruddin Shah, one of India's most critically revered actors, against Jim Sarbh's more contemporary star power creates an interesting generational dynamic. Sources note this is Sarbh's biggest dramatic role yet—and the 'quietly rebellious' Desai characterization suggests they want him positioned as a visionary disruptor.
Series premiere: June 3, 2026 on Amazon MX Player. Based on Vinay Kamath's book 'Titan: India's Most Successful Consumer Brand.' Six-part drama set in pre-liberalized India with Shah as J.R.D. Tata and Sarbh as founding managing director Xerxes Desai.
With streaming wars intensifying in India, Amazon is betting big on homegrown corporate nostalgia—and casting heavyweights like Shah to deliver prestige. Whether audiences want a history lesson wrapped in drama remains to be seen.
Amazon MX Player has locked in June 3 for the premiere of "Made in India: A Titan Story," and they're pulling out all the stops with a six-part drama that chronicles how one of India's most iconic brands came to exist. The series—exclusive to the platform and free to viewers—charts the founding and rise of watchmaker Titan, set against the backdrop of pre-liberalized India when building a homegrown timepiece empire was nothing short of revolutionary.
At the center of this corporate origin story is Xerxes Desai, Titan's founding managing director, portrayed by Jim Sarbh. The actor described his character as someone "quietly rebellious, unafraid to challenge convention and imagine what didn't yet exist." In a statement that hints at the drama coiled within each episode, Sarbh explained: "What I love about 'Made in India' is that while it speaks of ambition and scale, at its core it's deeply human—about persistence, instinct, and believing in an idea long before anyone else does." That's not just marketing speak; that's a promise of stakes, struggle, and the kind of friction that makes prestige television actually compelling.
Playing the mentor figure overseeing Desai's ambitious vision is Naseeruddin Shah, one of Indian cinema's most decorated talents. Shah takes on the role of J.R.D. Tata, the longtime chair of the Tata Group whose guidance helped shape what would become India's most successful consumer brand.
The casting carries weight—Shah brings gravitas that elevates corporate drama into something resembling epic storytelling. Rounding out the ensemble are Vaibhav Tatwawadi, Namita Dubey, Lakshvir Saran, and Kaveri Seth, with Karan Vyas writing and Robbie Grewal directing under Almighty Motion Pictures' production banner. The series arrives on a crowded streaming landscape where platforms are scrambling for content that feels both premium and distinctly Indian.
Amazon MX Player's strategy is clear: anchor the project in verifiable history while letting dramatic liberties bring the corporate battles to life. Amogh Dusad, head of content at Amazon MX Player, framed it as more than brand storytelling. "'Made in India: A Titan Story' reflects the ambition and entrepreneurial spirit that shaped a defining chapter in India's story," he said—language designed to position this as essential viewing rather than mere entertainment.
The series adapts Vinay Kamath's book "Titan: India's Most Successful Consumer Brand" and will be accessible across mobile devices, connected TVs, the Amazon shopping app, Prime Video, Fire TV, JioTV, and Airtel Xstream. A trailer has already dropped, teasing the visual scope of pre-reform India alongside the personal tensions between visionary leaders and institutional resistance. Whether "Made in India: A Titan Story" can transform a watch company's rise into watercooler television will determine if Amazon's bet on corporate nostalgia pays off—or if audiences tune out for something flashier.
