The Kelce brothers are expanding their 'New Heights' brand with a premium footwear collab that celebrates their football heritage. It's positioned as the ultimate Father's Day gift — wholesome, family-oriented, and steeped in brotherly love for the sport.
But let's call it what it is: another revenue stream for the Kelce commercial empire. Jason's already got his hands in everything from Cinnabon to cryptocurrency. This sandal drop? It's smart branding disguised as a casual collab, and it's dropping right before Father's Day for maximum impulse-buy appeal.
The Mea Ola Nu'u dropped June 3, 2026 on the Kelce Clubhouse Amazon storefront with an OluKai release planned for June 9. Available in sizes 7-14 in chocolate and tan. Jason wore OluKai to the 2024 Cannes Film Festival and praised them on the podcast as 'really quality sandals' that lasted 'a long time.'
The Kelces are building an empire one collab at a time, and this sandal drop proves they're not slowing down. Whether you see it as genius branding or aggressive monetization, one thing's for sure — these limited-edition sandals are going to sell out fast.
Jason and Travis Kelce just leveled up their "New Heights" podcast brand with an exclusive footwear collab that's already got deal-hunters losing their minds. The brothers teamed up with Hawaiian-inspired footwear label OluKai for a limited-edition sandal drop called the Mea Ola Nu'u, which hit virtual shelves today — and if past Kelce merch drops are any indication, this one won't last long. The design isn't just another logo slap on generic rubber.
The co-branded sandals are based on Jason's longtime favorite style, the original Mea Ola, but with some serious upgrades that nod to their football legacies. We're talking stitching and laser-cut details inspired by the sport itself, gold-foiled Kelce signatures on the inner straps, and a cheeky "New Heights Equipment Co." stamp stamped inside each pair. It's giving premium, it's giving exclusive, and it's definitely giving Father's Day gift panic from procrastinators nationwide.
Jason's been rocking OluKai for years — so long, in fact, that he wore them to the 2024 Cannes Film Festival, because apparently that's what you do when you're a retired Eagles legend with fashion aspirations. On an episode of their podcast, Jason once raved about the brand, saying they're "really quality sandals, so they lasted for a long time." He also added, with the confidence of a man who knows his foot style is immaculate, that he "thinks they kinda look nice." The bar has been set.
The sandals are available in sizes 7-14 and come in two colorways: chocolate and tan — because sometimes basic is better than bold. Shoppers who've tested the original Mea Ola version (the sandal this collab is based on) have already given it glowing reviews, calling the leather "of great quality" and noting they're "very comfortable, smooth and well made." The dressier leather construction elevates these above your average flip-flop, making them versatile enough for beach days or actual date nights.
Smart move from OluKai — they're clearly targeting the guy who wants to look put-together without putting in any actual effort. For now, the New Heights sandal is exclusively available through the Kelce Clubhouse Amazon storefront, with a wider release planned on OluKai's website starting June 9. Given the brothers' rabid fanbase and the limited-edition nature of this drop? Don't be surprised if these are gone before you can say "Hike!" — unless you're one of those people who waits for restocks like it's concert tickets.
