Rhode's expansion into bronzers marks a natural evolution for Hailey's brand, offering fans the complete summer glow-up toolkit they've been requesting. The travel-friendly packaging and customizable sets position Rhode as the ultimate grab-and-go beauty solution.
Insiders note Rhode is playing catch-up in the contouring space — competitors like Rare Beauty and Saie have dominated bronzer sales for years. This launch is Rhode's bid to claim territory in a crowded market, dropping when summer makeup demand peaks.
The Pocket Bronze launched June 9, 2026, available exclusively on rhode.com with Sephora rollout planned for later this summer. Eight shades are offered at launch, and all three limited-edition lip tints (Colada, Macadamia Butter, Honey Mango) can be bundled for $56.
Rhode's summer drop proves Hailey isn't slowing down — she's doubling down on the brand that made her a beauty mogul. Whether this bronzer lives up to the hype or joins the graveyard of celebrity makeup flops remains to be seen, but one thing's certain: Rhode girl summer is officially here.
Hailey Bieber's Rhode just fired another shot across the beauty industry bow with its biggest product drop yet — and for the first time, bronzer haters can finally shut up because there's an actual Rhode version now. The brand debuted the Pocket Bronze on June 9, a travel-ready stick bronzer that echoes the beloved Pocket Blushes' iconic packaging. Eight long-wearing shades promise to get you "sunkissed in a swipe," according to Rhode's marketing — and given how fast their drops sell out, someone clearly believes the hype.
The hydrating, buildable pigment can be used on cheeks, forehead, nose, or anywhere craving warmth this summer. Fans can layer it with blush or highlighter, or mix two shades for that multi-dimensional glow beauty influencers have been preaching about. But wait, there's more.
Rhode also dropped Highlight Milk Multipurpose Luminizer — a pearly (not glittery, thank you very much) finishing product infused with the brand's signature Glazing Milk ceramide essence. The luminizer offers subtle luminosity and hydration simultaneously, because apparently we want our highlighters to do double duty now. It joins the bronzer in customizable two-piece sets alongside the new products or existing Pocket Blush favorites.
For lips, three limited-edition Peptide Lip Tint shades landed: Colada, Macadamia Butter, and Honey Mango — soft brown-nude hues that tap into summer nostalgia. The balm-gloss hybrid retails for $56 if you bundle all three (or individual tubes at their regular price). And yes, Rhode even makes phone cases with lip gloss holders because apparently we needed our makeup attached to our devices in 2026.
The launch is currently exclusive to rhodeskincare.com, though Sephora shoppers can expect the products later this summer. Complete Summer Kits include all the new makeup plus a terry bag for those who want the full experience without curating their own cart. Given how viral Rhode drops tend to get, don't sleep on this one — these shades won't last long once the beautyTok crowd catches wind.
