Alo Yoga is positioning the bootcut revival as a 'body-positive, comfort-first' movement — claiming these pants represent effortless wellness chic that transcends occasions from yoga studios to iced coffee runs.
Insiders say celebrities are quietly competing over who can make athleisure look most expensive — and Alo's $98 price point gives them exactly the aspirational middle ground they need without going full luxury.
Sarah Pidgeon was photographed in Brisbane, Australia wearing these leggings just last week with a Balenciaga Rodeo bag. Hailey Bieber wore the same Alo Airbrush High-Waist Bootcut Legging style last fall in Palm Springs.
The early-2000s bootcut legging is back and apparently unstoppable — fueled by celebrity sightings, five-star reviews from obsessive fans, and a collective refusal to let athleisure die. Love them or hate them, Alo just made another million dollars.
Move over, skinny jeans. There's a new silhouette in town, and it's giving major early-aughts energy whether you're ready or not. Hailey Bieber and "Love Story" star Sarah Pidgeon have both been spotted wearing Alo's Airbrush High-Waist Bootcut Legging — and the internet is losing its mind over their matching athleisure choices.
The trend, which Page Six describes as a "flared athleisure pant" revival, has officially infiltrated Hollywood's most photographed wardrobes. Pidgeon was caught on camera last week in Brisbane, Australia, sporting the exact same Alo style for what appeared to be a casual walk around town. She paired the bootcut leggings with a comfy gray sweatshirt and Balenciaga's coveted Rodeo bag — because apparently even athleisure requires at least one luxury anchor piece.
Meanwhile, Hailey Bieber went full Palm Springs leisure last fall when she was photographed grabbing iced coffee in the same silhouette, styling hers with flip flops for maximum "I didn't try but I look perfect" energy. But these two aren't alone in their Alo obsession. Emily Ratajkowski has been wearing the bootcut style since at least 2024, according to reports — making her an early adopter in what appears to be a coordinated celebrity athleisure moment.
The brand's Airlift Leggings have also accumulated quite the famous fanbase: Jennifer Lawrence, Kendall Jenner, Martha Stewart, and Olivia Wilde have all been photographed in various Alo styles. In fact, sources say Bieber alone owns at least five different shades of the Airlift version. The cult following extends well beyond celebrity circles.
Online reviewers are equally obsessed, with one writing that the Airbrush High-Waist Bootcut Legging is "Perfect for everyday errands or lunch. Pure comfort and they make your legs look fabulous." Another reviewer admitted to purchasing the same style in four different colors — because apparently one pair simply wasn't enough. A third fan raved about the fit, though the exact quote appears partially redacted from available reviews.
At $98 per pair, these aren't impulse purchases for most people — but Alo clearly knows its audience wants to dress like their favorite celebrities without breaking the bank entirely. The question now is whether this bootcut revival will stick around or flame out like so many other cyclical trends. With Jennifer Lawrence photographed in Airlift leggings just last month and Martha Stewart continuing her unexpected reign as an athleisure icon, it seems Hollywood has collectively decided that comfort is king — even if it means resurrecting a silhouette that defined gym culture two decades ago.
