Webtoon Productions frames this as a creative triumph — "beloved world, memorable characters, and a story with true emotional resonance" per CEO Sandrine Nguyen. The company is positioning itself as the future of creator-driven animation, transforming webcomics into premium television.
Insiders note this announcement drops during Annecy's Mifa market — prime positioning to lock in distributors and partners before competitors can react. Webtoon is clearly playing offense, stacking adaptations faster than critics expected after the Warner Bros. Animation deal last November.
"Lumine" ran from 2017-2024 on Webtoon's platform with over 550 million views, has been translated into French, Spanish, German, and Chinese, and was published in four graphic novel volumes by Penguin Random House. The series will be introduced June 23-26 during the Annecy Festival Mifa market.
Webtoon isn't just dipping its toes into animation anymore — it's building an empire one webcomic at a time. With 'Lumine' joining 'Lore Olympus,' 'Apocalyptic Horseplay,' and more in development, the question isn't if Webtoon becomes a major animation player, but when.
Move over, Marvel Universe — there's a new franchise factory in town, and it's built on scrolling through your phone at 2 AM. Webtoon Productions has officially partnered with French animation studio OuiDo! Productions to bring the beloved webcomic "Lumine" to animated screens, and this deal signals something bigger than just another adaptation announcement.
The numbers behind "Lumine" are staggering. The fantasy series, written by Emma Krogell and running on Webtoon from 2017 to 2024, has accumulated over 550 million views on the platform. That's not a typo.
Half a billion scrolls, likes, and comments from readers who became emotionally invested in Lumine — a down-on-his-luck weredog — and his antisocial witch boy companion Kody. The story's logline describes a tale of found family wrapped in secrets, shadows, and danger lurking just beneath the surface of what seems like a cozy fantasy world. The timing of this announcement is calculated precision.
OuiDo! will introduce the "Lumine" adaptation during the Annecy Festival Mifa market running June 23-26 in France — the global animation industry's most prestigious marketplace. This isn't accidental positioning; it's strategic theater designed to catch the attention of distributors, streamers, and potential co-production partners while competitors scramble to react. The creative brain trust behind the adaptation reads like a who's-who of genre television.
Bryan Q. Miller, whose credits include "He-Man and the Masters of the Universe" and "Smallville," will serve as showrunner and co-writer. Executive producers include Webtoon Productions President David Madden and Head of Global Animation Sydney Bright, alongside OuiDo!
CEO Sandrine Nguyen and President Boris Hertzog. That pairing matters — Nguyen and Hertzog founded OuiDo! back in 2003, bought the studio back from Technicolor Animation Productions in 2025, and are now positioning it as a full media group with teen and adult animation as their new specialty. The "Lumine" adaptation marks their banner move into this space.
But here's what really matters beneath all the press release polish: Webtoon is no longer just a webcomic platform waiting for Hollywood to come knocking. After November's deal with Warner Bros. Animation to co-produce 10 webcomic adaptations, plus January's greenlight of "Lore Olympus" with Prime Video and The Jim Henson Company, the company is systematically proving it can build an animation empire from its own intellectual property. With "Apocalyptic Horseplay," "Gosu" (with Toei Animation and Studio Mir), and "Eleceed" also in development, Webtoon is playing a long game that could reshape how we think about digital-native storytelling reaching traditional screens.
