Blast is positioning itself as the future of entertainment, combining community, technology and live experiences in ways that resonate with younger audiences who want participatory, social entertainment.
Industry insiders are watching closely—Blast's aggressive expansion into traditional live entertainment territory could squeeze out smaller esports orgs and challenge established players like Live Nation. The $133M number is impressive but the real question is whether they can execute on their live events ambitions.
$133 million in 2025 revenue (up from $93.7M in 2024, a 40%+ increase); Located at 45 Main Street in Brooklyn within a shared 55,000-square-foot office space; CEO Robbie Douek: 'Competitive entertainment has become one of the fastest-growing sectors in global media.'
Blast is making a serious power play for live entertainment territory—and with $133M in revenue and major publisher partnerships backing them, they're not just another esports company trying to punch above their weight.
Move over, traditional entertainment giants. There's a new player in town and they've got the bankroll to back up their ambitions. Danish esports powerhouse Blast officially planted its flag in New York City on Monday, opening a new headquarters at 45 Main Street in Brooklyn—a shared 55,000-square-foot space that will serve as the company's "central base" for partnerships, live events and commercial growth across North America.
The expansion comes hot on the heels of a record-breaking $133 million revenue year in 2025, up from $93.7 million the previous year—a staggering 40% jump that proves Blast isn't just playing games anymore. The company's U.S. push will be led by Chief Business Officer Leo Matlock, who recently relocated to New York, alongside SVP of Brand Partnerships Steve Rossi. The American team has grown to eight full-time employees, a small but strategic crew tasked with executing what appears to be an aggressive expansion strategy.
"Competitive entertainment has become one of the fastest-growing sectors in global media because it combines community, technology and live experiences in entirely new ways," Blast CEO Robbie Douek said in a statement. "The next generation of fans want entertainment that feels participatory, social and global by default." And Blast isn't shy about what comes next. The company has announced plans to expand "beyond traditional esports into broader opportunities across gaming, creators, sports, live experiences and digital-first fandom"—essentially positioning itself as a one-stop shop for the future of live entertainment.
Over the past 16 months alone, Blast has hosted seven tier-one esports events in cities including Austin, Fort Worth, Boston, Raleigh, Los Angeles and Salt Lake City, generating what the company claims is "substantial economic impact" for host destinations. The 2025 BLAST.tv Austin Major alone reportedly brought in more than $102 million to that city. The numbers behind this expansion are eye-popping: In 2025, Blast's broadcasts delivered over 2 billion live views globally and 300 million hours watched across events in 22 cities worldwide, distributed through a network of 29 broadcast partners.
This year alone, the company expects to host 15 arena events across 13 cities and three continents—including the Rocket League World Championship returning to Fort Worth in September 2026. With partnerships already locked in with major publishers including Valve, Epic Games, Riot Games, Ubisoft and Supercell, Blast has built a formidable foundation. But the real question is whether this Danish upstart can actually pull off its ambitions to challenge traditional live entertainment powerhouses—or if it's all just flash without substance.
