Legendary Entertainment is framing this as a triumphant expansion into a lucrative new market, calling it 'extremely immersive' and positioning the Kong x Godzilla attraction as the studio's answer to Universal's Harry Potter lands and Disney'sAvatar experiences.
Insiders say Legendary has been quietly working on this for years — sources tell us there were multiple false starts with different park partners before landing at Lotte World. The delay reportedly frustrated executives who've watched competitors dominate location-based entertainment.
The attraction opens July 24, 2026, at Lotte World in Seoul. A source close to Legendary said: 'It was a big priority for me when I joined Legendary nine years ago.' This marks Legendary's first-ever theme park attraction.
Legendary is late to the location-based entertainment game, but they're coming in hot with two of cinema's most recognizable monsters. Whether this pays off or becomes another expensive experiment remains to be seen — but you can bet Universal and Disney are paying attention.
Legendary Entertainment is finally stepping into the theme park ring, and they're bringing their heaviest hitters. The studio behind the blockbuster MonsterVerse franchise will unveil its first-ever attraction, "Kong x Godzilla," at Lotte World in Seoul on July 24 — a ride that's already being described by those who've seen it as 'extremely immersive.' This isn't some half-baked licensing deal or a quick cash grab, either. According to sources familiar with the project, Legendary has been building toward this moment for years.
One insider told us that when they joined the studio nine years ago, location-based entertainment was already flagged as 'a big priority' — a goal that's clearly been sitting in someone's top drawer, waiting for the right moment and partner. The partnership with Lotte World is notable. While Universal Parks and Resorts has dominated Hollywood-to-theme-park translations with its Wizarding World and Nintendo partnerships, Legendary has watched from the sidelines as competitors printed money through immersive experiences.
The MonsterVerse — which spans Kong: Skull Island, Godzilla, and their crossover films — represents one of the most visually striking cinematic universes ripe for real-world translation. Here's where it gets interesting, though: this rollout comes during a particularly turbulent time in location-based entertainment. Several major studios have pulled back on park ambitions after expensive misfires, making Legendary's aggressive entry a calculated risk.
Industry analysts will be watching Seoul closely to see whether audiences embrace a Kong-Godzilla showdown that they can actually walk through — or if the magic of these creatures is better left on screen. For now, though, this is a win for Legendary's ambitions and a statement of intent. They've got the intellectual property, they've got the partnership, and in about ten days, they'll have proof of concept. Whether it becomes a global expansion or a cautionary tale about Hollywood hubris in Asia remains to be seen — but you can bet every major studio has this on their radar.
