Kim's representatives are framing this as a wholesome family investment — a practical vehicle for navigating mountain terrain at her summer home while embracing vintage Americana and sustainable restoration culture.
Insiders say Kim has been obsessed with 'old money' aesthetics lately, and the forest green Bronco fits perfectly into her carefully curated lifestyle brand. The real question: will she actually drive it or just park it for the 'gram?
Kim Kardashian purchased a 1973 Ford Bronco in forest green from Velocity, a company specializing in full rebuilt classic vehicles. TMZ broke this story on July 15, 2026. The vehicle reportedly cost approximately $285,000 and is destined for her mountain summer residence.
Kim dropping nearly $300K on a restored classic while the rest of us are just trying to fill up our tanks is giving 'out-of-touch billionaire vibes' — but honestly? She can afford it. The real tea is whether this thing will ever see dirt.
Well, well, well. Kim Kardashian has done it again. While most of us are crying over gas prices hitting $5 a gallon, the SKIMS mogul apparently decided she needed to drop approximately $285,000 on a fully restored 1973 Ford Bronco in forest green — because apparently that's what you do when you're vibing at your mountain summer home this season.
According to sources close to the situation (and by sources I mean TMZ), Kim copped the vintage ride from Velocity, a company known for taking classic vehicles and rebuilding them from the ground up. We're talking brand-new everything underneath that gorgeous forest green exterior — essentially turning an old gas-guzzler into a showpiece that'll guzzle gas in style. The woman is basically driving around in a piece of automotive history while probably listening to her own podcast about prison reform, and honestly?
I respect the duality. Now here's where it gets interesting for us drama hounds. Kim's mountain summer home — which one are we talking about?
Is this the Calabasas compound? The Wyoming ranch she shares with Kanye (sorry, Ye)? Or has our girl quietly acquired yet another property in some remote location we don't know about?
Her real estate portfolio is basically a game of Where's Waldo at this point. But regardless of which mountain retreat is receiving this vintage blessing, one thing's for certain: Kim Kardashian is fully committed to the rugged, outdoorsy aesthetic lately. Let's talk about that color choice though — forest green.
It's giving cabincore. It's giving lumberjack chic. It's giving 'I have more money than sense but I'm going to make it look intentional.' And honestly?
The girlie knows exactly what she's doing. This isn't just a car purchase; this is a lifestyle statement. Every vehicle Kim drives becomes aspirational content, and you better believe that forest green Bronco will be making an appearance on her Instagram feed within the next few weeks — probably captioned something about 'finding peace in nature' while surrounded by $50 million worth of minimalism.
The real question on everyone's mind: Will Kim actually drive this thing? Or is it destined to become another beautifully impractical asset in her collection, driven out for photo ops and then returned to climate-controlled storage until the next content cycle? I hate to say it, but something tells me that $285,000 vintage Bronco is going to spend more time being looked at than actually being driven through those mountain roads.
But hey — if you've got it, flex it, right? That's the American dream, apparently.
