Mark Cuban's team is positioning this as the billionaire's evolution from Shark Tank dealmaker to thoughtful thought leader on social impact. The message? Cuban isn't just about making money—he's now focused on those who are changing the world through sustainable business practices and community-first approaches.
Insiders note that Cuban's involvement signals he's looking to expand his media footprint beyond the NBA's Dallas Mavericks and his pharmaceutical ventures. Some wonder if this is prelude to a larger pivot toward documentary content—or perhaps a test run for more high-profile impact programming on YouTube.
The 10-episode series from World Within Studios, in partnership with Religion of Sports, will premiere on YouTube in September 2026. Former Starbucks CEO Howard Schultz is confirmed as one of the featured expert voices. The series is produced by World Within Studios with Mark Cuban serving as executive producer.
Cuban betting big on social impact content—and with Howard Schultz already locked in as talent, this docuseries has the kind of star power that could actually move the needle on how audiences think about purpose-driven business.
Mark Cuban's next act isn't on a basketball court or in a pharmaceutical boardroom—it's behind the camera. The billionaire entrepreneur and Dallas Mavericks owner is executive producing "How to Change the World," a 10-episode docuseries that promises to shine an unflinching light on social entrepreneurs who are attempting to solve some of society's thorniest problems through business innovation rather than traditional charity. The series, produced by World Within Studios in partnership with Religion of Sports, will premiere on YouTube in September 2026.
What's particularly interesting is the caliber of voices Cuban has recruited to anchor the project: former Starbucks CEO Howard Schultz appears as one of the featured expert voices, lending credibility from a career spent building one of the world's most recognizable brands while also championing progressive workplace policies years before it was fashionable. Religion of Sports brings their documentary expertise to the table—the production company founded by Tom Brady, Drew Carter, and Gotham Chopra has built a reputation for finding compelling human stories within athletic and cultural landscapes.
Their involvement suggests "How to Change the World" won't be dry corporate messaging but rather intimate portraits of people trying to disrupt systems from the inside. For Cuban, this represents something of a pivot in his public profile. While he's known for his blunt dealmaking on "Shark Tank" and his vocal opinions about everything from healthcare pricing to politics, executive producing a docuseries focused on social entrepreneurship suggests he's looking to reframe his legacy beyond just making money. Whether audiences will tune in to watch self-improvement content from one of America's most outspoken billionaires remains to be seen—but the September premiere date means we'll find out soon enough whether this blend of billionaire insight and social consciousness can actually resonate with viewers tired of typical inspirational fare—and whether Cuban's brand of provocative transparency can translate into meaningful engagement around social impact themes.