OVO camp says this isn't a diss track β it's 'art reflecting competition.' Drake's team insists the timing is coincidental and the track was planned weeks ago. Sure, and I'm the Queen of England.
Sources at Republic Records say Kendrick's team is 'unbothered' but has been in the studio for 72 straight hours. Multiple producers have been spotted entering the Compton compound. Akademiks claims a response is coming DURING the halftime show. If true, this would be the most-watched diss track in history.
Drake's track dropped at midnight EST on Spotify and Apple Music simultaneously. 2.4 million streams in the first 3 hours. It references specific bars from Kendrick's Grammy performance last week. The timing β 48 hours before Kendrick's Super Bowl halftime β cannot be coincidental.
Drake is either a genius or has a death wish. Dropping a Kendrick diss 48 hours before the man performs for 120 million people is either the boldest move in rap history or the dumbest. Either way, we're ALL watching that halftime show now.
Just when you thought the Drake-Kendrick saga couldn't get more cinematic, Aubrey Graham woke up and chose absolute chaos.
At midnight EST, Drake released a 6-minute track on all platforms that can only be described as a tactical nuclear strike aimed directly at Kendrick Lamar. The track, titled 'Sunday Service,' features 47 bars of escalating aggression, personal attacks, and what appear to be direct responses to Kendrick's Grammy performance last week.
The timing is either brilliant or suicidal. Kendrick Lamar is scheduled to perform the Super Bowl LX halftime show on Sunday night β the most-watched musical performance of the year. By dropping 48 hours before, Drake has ensured that every single viewer will be watching for a response.
And if the rumors are true that Kendrick plans to respond DURING the halftime show, we might be witnessing the most significant moment in rap history since Tupac and Biggie.
Streaming numbers are already insane. The track hit 2.4 million streams in its first three hours, making it Drake's fastest-streaming release since 'Not Like Us' response last year.
